You can have the best piping/drumming competition, your Highland games might be a wonderful little gem, your gala evening might ultimately be great fun, but your first chance to impress is with a well-made sign.
I cringe every time I see hand-written directional signs on flimsy pieces of paper at otherwise high-profile piping competitions. Or, how many times have you driven to a Highland games and barely detected a wobbly board with spray-painted lettering and maybe an arrow for where to turn? Or, worse, tried to find an event that completely forgot to make signage?
It’s unprofessional and immediately implies that the organizers forgot to sweat the details. It makes me want to go home, and, I would bet, not a few people opt to do something else instead of take their chance on this apparently amateur event.
And, while it’s pretty easy to do-it-yourself, it’s an even better choice to set aside a few dollars and some time to invest in signage designed and made by a professional company. By making them reusable, your small investment will be a one-time effort with long-term results.
Signs. Good signs. Simple. Effective. Inexpensive. Professional. A lasting first-impression.