Sign language

U-turn.Here’s a piece of simple advice that I hope will help your next event: Invest in decent signage.

You can have the best piping/drumming competition, your Highland games might be a wonderful little gem, your gala evening might ultimately be great fun, but your first chance to impress is with a well-made sign.

I cringe every time I see hand-written directional signs on flimsy pieces of paper at otherwise high-profile piping competitions. Or, how many times have you driven to a Highland games and barely detected a wobbly board with spray-painted lettering and maybe an arrow for where to turn? Or, worse, tried to find an event that completely forgot to make signage?

It’s unprofessional and immediately implies that the organizers forgot to sweat the details. It makes me want to go home, and, I would bet, not a few people opt to do something else instead of take their chance on this apparently amateur event.

And, while it’s pretty easy to do-it-yourself, it’s an even better choice to set aside a few dollars and some time to invest in signage designed and made by a professional company. By making them reusable, your small investment will be a one-time effort with long-term results.

Signs. Good signs. Simple. Effective. Inexpensive. Professional. A lasting first-impression.

Living salute

We pipers and drummers all too often pay tribute to those who contribute only after the person’s left us and we realize that it’s too late to show him or her the appreciation we have for the life-long contribution to the art. That’s not something unique to the piping and drumming world, of course, but perhaps we’re too caught up too often in our own competitive concerns to acknowledge the work of others.

 

[youtube=http://www.youtube.com/watch?v=XDQoogty9PU&w=500; align=”right”]

 

The Georgetown Highland Games in Georgetown, Ontario, on June 11, 2011, was a rare exception. One of the games organizers had the good idea to pay tribute to Bill Livingstone and his nearly 50 years of work and accomplishment in the art. A few folks put the word out only a few days before the event, asking anyone who might be at the event who had played under Bill over the years to participate in a tribute at the massed bands ceremony at the end of the day.

A good number of folks gladly stepped up, and, led by new 78th Fraser Highlanders Pipe-Major, Doug MacRae, played a mass rendition of “Lord Lovat’s Lament” and “The Mason’s Apron,” two tunes closely identified with Livingstone.

It was one of the nicer gestures I can remember seeing by the piping and drumming community. There are life memberships and posthumous tributes and trophies and things, but I would think an actual playing tribute is about as meaningful as it gets for someone who’s committed most of his life to the art, and, better yet, is around to hear it, still living strong.

Lament for the union

Strength in numbers.Here’s a wildcat thought: piping and drumming associations are unions. Well, we all know they’re not, strictly speaking, but maybe it’s time we all thought of them that way. There could be great up-side if we did.

Every association I know contends that its central purpose is to promote, further, enhance . . . whatever the piping and drumming arts. If that’s true, then shouldn’t every piper and drummer get behind the greater group for the greater good? We all too often think of associations as a requirement to compete, a necessary step simply to take part in the events that are our primary performance platform.

In fact, we should want to be a member of an association primarily to further what we do – to promote our own arts in a long-range, big-picture perspective.

The trouble is, associations may claim that their fundamental mandate is to further our art, but they often lose sight of that objective. Too many associations think that they’re in the business of running competitions, like a kind of one-product company. They may run competitions exceedingly well, but is that really for the greater good of the art? Is it to an association’s long-term benefit to do little or nothing else but administer competitions?

Companies that have one product and don’t diversify are almost always doomed eventually to fail. Once the popularity of their one thing wanes, they’re left with nothing to sell. The corporate graveyard is filled with the ghosts of one-product companies that failed to diversify, leapfrog the competition or satisfy the expanding needs of their customers.

Associations therefore need to refocus and fulfill their core goal of furthering our arts in as many ways as possible. Pipers and drummers who don’t receive more in return on their investment than being part of a competition-running-machine will eventually look elsewhere. They won’t want to be part of a “union” that is a nothing more than a condition to compete.

If we think of associations as unions, and if associations deliver on their core promise, we can leverage strength-in-numbers. If we work like the unions of actors and musicians, eventually all events where pipers and drummers perform will be required to work through our associations.

But it has to start with the associations. They have to do more than administer competitions. They have to diversify their products, extend ROI for their members and be seen as the right thing for the art. If that happens, then card-carrying members will rally around the union, and solidarity will prevail.

Why not?