Here’s a wildcat thought: piping and drumming associations are unions. Well, we all know they’re not, strictly speaking, but maybe it’s time we all thought of them that way. There could be great up-side if we did.
Every association I know contends that its central purpose is to promote, further, enhance . . . whatever the piping and drumming arts. If that’s true, then shouldn’t every piper and drummer get behind the greater group for the greater good? We all too often think of associations as a requirement to compete, a necessary step simply to take part in the events that are our primary performance platform.
In fact, we should want to be a member of an association primarily to further what we do – to promote our own arts in a long-range, big-picture perspective.
The trouble is, associations may claim that their fundamental mandate is to further our art, but they often lose sight of that objective. Too many associations think that they’re in the business of running competitions, like a kind of one-product company. They may run competitions exceedingly well, but is that really for the greater good of the art? Is it to an association’s long-term benefit to do little or nothing else but administer competitions?
Companies that have one product and don’t diversify are almost always doomed eventually to fail. Once the popularity of their one thing wanes, they’re left with nothing to sell. The corporate graveyard is filled with the ghosts of one-product companies that failed to diversify, leapfrog the competition or satisfy the expanding needs of their customers.
Associations therefore need to refocus and fulfill their core goal of furthering our arts in as many ways as possible. Pipers and drummers who don’t receive more in return on their investment than being part of a competition-running-machine will eventually look elsewhere. They won’t want to be part of a “union” that is a nothing more than a condition to compete.
If we think of associations as unions, and if associations deliver on their core promise, we can leverage strength-in-numbers. If we work like the unions of actors and musicians, eventually all events where pipers and drummers perform will be required to work through our associations.
But it has to start with the associations. They have to do more than administer competitions. They have to diversify their products, extend ROI for their members and be seen as the right thing for the art. If that happens, then card-carrying members will rally around the union, and solidarity will prevail.